Hyperlocal media

Rumors of Grounds was a -- is a -- was a -- experiment in hyperlocal journalism. To see a list of other hyperlocal projects that recently won seed funding from the John S. and James L. Knight Foundation, go here. One of the winning projects is from Austin:

The Austin Bulldog - A longtime Austin journalist, founder of a monthly magazine and political newsletter, will create a daily-updated Web site for public-interest and investigative reporting, using both professional journalists and input from citizens. The site will also synthesize outside news stories in addition to posting original reporting and commentary. Readers will be encouraged to submit tips and their own commentary.

I wonder what the web site is going to call itself; go to austinbulldog.com, and you get bulldogs.

Anyone have any rumors about the Austin Bulldog, the media outlet?

UPDATE: Oh, here it is: http://theaustinbulldog.org/ You gotta optimize your site for search, y'all.